Catalog Search Results
Pub. Date
[2007], c2005
Language
English
Description
The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a...
Pub. Date
[1944]
Language
English
Description
On June 6, 1944, the Allied army commanded by U.S. General Dwight Eisenhower launched "Operation Overlord" a covert plan to breach the Nazi stronghold on mainland Europe. In preparation, British prime minister Winston Churchill inspected Allied ships; resistance groups in France, Norway, Belgium, and the Netherlands were alerted; and General Eisenhower recorded a message to be broadcast to the people of France, promising Allied victory.
Pub. Date
[2005], c2001
Language
English
Description
Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com's Jeff...
Series
Pub. Date
[2006], c2004
Language
English
Description
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory....
Pub. Date
[2005], c2001
Language
English
Description
Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes. Interviews with Paul Hogan, the Australian Tourist Commission's...
Pub. Date
[2014]
Language
English
Description
In PAY 2 PLAY, filmmaker John Ennis examines how corporations have taken over our democracy as he follows outsiders using their voice to change the game in American politics. He ventures through high drama on the Ohio campaign trail, uncovers the secret history of America's favorite game, Monopoly, and explores the underworld of Los Angeles street art in a humorous odyssey that reveals how much of a difference one person can make.
Pub. Date
[2005], c2005
Language
English
Description
This program revisits 2005's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Evolution," "Shoxploitation," and "Scary House"; Volkswagen's "Time"; Wanadoo's "The Chase"; adidas' "Improvisation"; Labatt-Bud Light's "Cuppa"; Toyota Prius's "Donkey"; Stella's "Pilot"; Ford Ranger Opencab's "King Kong"; Bud Light's "Sky Diver"; and Miller Lite's "Victims.
Pub. Date
[2005], c2005
Language
English
Description
This program displays the best of the Clio gold and silver winners for the year 2005. Entries include Citroen's "Dance"; Sony PlayStation 2's "Golfers" and "Athletes"; Peugeot 407's "Toys"; North American Coffee Partnership-Starbucks' "Glen"; Volkswagen Golf's "Kids On Steps"; adidas' "Unstoppable"; Mercedes-Benz Convertibles' "Sounds of Summer"; and the California Milk Advisory Board's "Russian Family.
Pub. Date
[2009], c2009
Language
English
Description
This program showcases the best of the Clio winners for the year 2009. Entries include "Beauty Bowling" (Esthe WAM Hair Removal), "Bulldozer" (Crest), "Damn Boots" (Nomis Football Boots), "Doghouse" (JCPenney), "Everybody Against Everybody" (Amnesty International), "Fate" (Nike), "Get It On" (Durex), "It's Mine" (Coca-Cola), "Pinata" (Skittles), "Rabbit" (Comcast), "Secrets and Lies" (Levi Strauss), "So Cute" (Axe Shower Gel), "Sound Designer" (HILTI...
30) The Clios 2008
Pub. Date
[2009], c2008
Language
English
Description
This program enumerates 2008's winners of the gold, silver, and bronze Clio Awards. Entries include Hydro Oil and Energy "Train," Freixenet "The Key to Reserva," Absolut "Protest," Concert Hall Dortmund "Symphony in Red," ASICS "Origami," Monster.com "Daybreak" and "Legs," Toyota "Earth's Greatest Four-Wheel Drive," Nike Cricket "Traffic," Louis Vuitton "A Journey," Sony Walkman "Music Pieces," Iberia "Snap," Microsoft Xbox "Diorama" and "Making of...
31) The Clios 2009
Pub. Date
[2009], c2009
Language
English
Description
This program brings together 2009's winners of the gold, silver, and bronze Clio Awards. Entries include "Aaron Burr" (California Milk Processor Board), "Announcement" (Carlsberg Lager), "Brother of the Bride" (Hallmark), "Dance" (T-Mobile), "Eyebrows" (Cadbury's Dairy Milk), "Fight" (Volkswagen Golf), "Heist" (Coca-Cola), "Love at First Flight" (Virgin Atlantic 25 Years), "Penguins" (BBC iPlayer), "Presence" (Mercedes-Benz), "Sea Orchestra" (United...
Pub. Date
[2007], c2007
Language
English
Description
This program offers the best of the Clio gold and silver winners for the year 2007. Entries include Sony Bravia's "Paint," Combos' "Fever," Dove Self-Esteem Fund's "Evolution," Instituto de Apoio a Crianca's "Alzheimer's," Coca-Cola's "Happiness Factory," Toyota Yaris' "Chase," Sprite's "Sublymonal," Vaseline's "Sea of Skin," Microsoft Xbox 360's "Cops and Robbers," JCPenney's "Crazy Beautiful," Sure Deodorant's "Go Wild," Sears' "Arboretum," Travelers...
Pub. Date
[2009], c2008
Language
English
Description
This program focuses on the best of the Clio gold and silver winners for the year 2008. Entries include McDonald's "Estate Agent," "Alan Hansen," and "Plumber"; Sony Bravia "Play-Doh"; StuffIt Deluxe "Life of a Goldfish," "Pregnancy," and "New Year's Resolutions"; Kellogg's All-Bran "Construction Worker"; Centraal Beheer Achmea "Prison Guard"; Sedal "Placard"; Shera Ceiling Board "Shakespearean Gecko"; YWCA Vancouver "Paper"; Greenpeace "Hanging On";...
34) The Clios 2006
Pub. Date
[2006], c2006
Language
English
Description
This program documents 2006's winners of the gold, silver, and bronze Clio Awards. Entries include Honda's "Impossible Dream" and "Dreams," Microsoft Xbox 360's "Water Balloons," Nike Free's "Reincarnate," Rexona's "Stunt City," MTV Networks' "Beatbox Family," Snickers' "Bald," Vodafone's "Mayfly," AOL's "Bad," Volkswagen Polo's "Angel's Day Off," Olympus Europe's "Red-Eyed Baby," Toyota Camry's "Knives," GE's "Ecomagination," Amnesty International's...
36) The Clios 2007
Pub. Date
[2007], c2007
Language
English
Description
This program tallies up 2007's winners of the gold, silver, and bronze Clio Awards. Entries include Combos' "Heart to Heart," Honda's "Brand New," Camelot Lottery's "Bag of Smiles," Coca-Cola's "Video Game," Reale Mutua's "The Family," Skittles' "Leak," Nike Air Max's "Defy," Altoids' "Fruit Pants," BBC Radio 2's "Elvis," Minority Forum's "Black Soccer Star," Axe Dry's "Mother Hen," Volkswagen's "Like," Propel Fitness Water's "Stress Monster," Nokia's...
Pub. Date
[2009], c2007
Language
English
Description
At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial on the Commodore in Wheels, Australia's oldest and biggest-selling...
Pub. Date
[2007]
Language
English
Description
In an age of corporate bailouts, the story of Columbia Sportswear's dramatic comeback offers a valuable case study in successful bootstrapping. After the death of her husband, Gert Boyle faced the monumental task of taking over the struggling business at the age of 46, with little guidance or experience. This program profiles Boyle nearly forty years later, still leading the company-which is now an industry giant worth billions. Boyle describes what...
Pub. Date
[2012], c2010
Language
English
Description
From the mean streets of Houston to the pinnacle of corporate America, the life story of boxer George Foreman has the aura of a Hollywood concoction. But it's all true. Regaining his World Heavyweight title at the unlikely age of 45 and lending his name to a best-selling indoor grill, Foreman reinvented himself as a lovable teddy bear whose business acumen for sponsorship deals appears unequaled. CNBC examines Foreman's wide-ranging career as well...
Pub. Date
[2009]
Language
English
Description
Whether it's a blanket with sleeves or a super-absorbent towel, the infomercial industry continues to convince millions of us to hand over our hard-earned money for stuff we had no idea we ever needed. This CNBC Original documentary takes a behind-the-scenes look at the infomercial-maker's bag of tricks and shows how, even in today's troubled economy, the industry just keeps on growing. Viewers enter the high-pressure world of direct response commercials...
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